International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern 
performance wear.
Fila India launched their first e-commerce website on October 2017. Designed as per their international standards, the website had all the exclusive features of an e-commerce site.
Case Information
Client
:
Fila India
Location
:
India
Date
:
Aug 2018
website
:
www.filaindia.co.in
Though we had a reference to the design we were expected to achieve, but the development needed a lot of technical masterminds to achieve a backend that would cater from order to delivery and stock management systems.
Designed from scratch, the website had the classy Fila look- modern, international and sporty. The UI covered the classic and exclusive features of an e-commerce site with product display, description and cost. It helped in easy selection, a direct and trouble-free purchase, payment and delivery tracking.
We simplified and organized their data feeding in the backend with auto generation of SKU-Ids to product thumbnailing to product details.
The complex backend development simplified tasks for Fila team with a user-friendly interface as it captured every data in its simplest form, from order to after-sale process.
