Jindal Steel and Power Limited is an Indian steel company based in New Delhi. JSPL is a part of OP Jindal Group. In terms of tonnage, it is the third largest private steel producer in India and only private player in India to produce rails.
They have been a contributor in big projects like Bandra Worli Sea Link- Mumbai, Chenab Bridge- Jammu and Kashmir, Bogibeel Bridge- Assam, HPCA Stadium extension – Dharamshala, New Airport Terminal- Vijayawada and many more.
The primary objective of the marketing strategy is to augment the brand’s reach and recognition amongst the target audience via Events, OOH Advertising, Print Ads and Festive Displays.
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Qualitative and Quantitative benchmarks to be achieved. Huge number of Size adaptations along with precise animation and coding had to be achieved overnight, so that the offers can launch with the official bank opening timings in the morning.
Executed creatives for various event collaterals, OOH creatives during festivals, large format OOH ads, Ads on transit medias, wall paintings etc. Also created 3D representations of their products like TMT bars and rebars, cement bags etc. Cement bag packaging design, magazine ads, New Year calendar and many more.
