PVR Cinemas is a film exhibition company in India that offers a premium movie-watching experience. PVR Limited, operating with its trade name “PVR INOX” from January,2024 was incorporated under the name ” Priya Village Roadshow Limited” on 26 April, 1995. PVR Limited operates in the Entertainment Industry with its headquarters in Mumbai. It has presence in 359 locations and 1712 screens over India and Sri Lanka. PVR Limited operates in the business of exhibition, distribution and movie production.
The primary objective of the marketing strategy is to augment the brand’s reach and recognition amongst the target audience via social media platforms such as Instagram, Facebook, and Twitter.
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We created aesthetically appealing content with interactive features to boost organic reach and engagement while refining our strategies based on TG’s preferences and behaviour, resulting in a strong connection with our audience and improve retention rates. Achieved Increased Organic Reaches by 63% and total Audience by 48% in a few months
Took both digital and offline branding approach for an effective solution.
Digitally created a consistent and memorable online presence through various digital channels, aiming to build awareness, establish authority, and foster customer engagement. Embraced digital branding strategies like Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), Influencer Marketing, Pay-Per-Click (PPC) Advertising etc.
Offline branding encompassed traditional media like print ads, Newspaper, magazine, as well as events, trade shows, and brand collaborations, aiming to build brand awareness and recognition outside the digital sphere.
